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Welcome! My name is Jerry Silfwer, I’m a Swedish PR professional and this is my digital placeholder for thoughts, insights and recommendations.

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Media logic is dead

Summary: The traditional media logic is derived from the news process. The argument here is that traditional media logic actually strains relations on the social web, instead of reinforcing them. Therefore we need to distinguish news media logic and to define a set of new social media logic principles.

Creating your online ambassadors (Prezi)

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Are you interested in helping me tranlslate som key postings? Choose a posting from the list below and send the translated version to me. As token of my appreciation, I will place a link to your blog, your company website or your microblog account next to the translated posting.

Suggested posts to translate:

• Social media naturals (Social media naturals)
• “VILL/KAN” (”Yes I want to/Yes I can”)
• Vikten av en digital närvaro (The importance of a digital presence)
• Om digitala ambassadörer (On digital ambassadors)
• Att leva sociala medier (To live and breathe social media)
• Välkommen tillbaka, kära publiker! (Welcome back, dear publics!)
• Om PR, politik och förtroende (On PR, publics and trust)
• Tankar om sök (Thoughts on search)
• SEO- och PR-diskussion (10 how-to’s for the social web - only translate the guidelines!)
• 3+3 trender om PR i sociala medier (3+3 trends in digital PR)
• I väntan på en syndikeringsvåg (Waiting for a syndication tsunami)
• En PR-konsults tankar om journalistik (A PR-professional’s thoughts on journalism)
• Det centrala nervsystemet på webben (The web as a central nervous system)